CONSCIENCE IN REAL ESTAE REAL ESTATE WITH A CONSCIENCE. Sometimes being a great Realtor means telling your client “I don’t think this is the right house for you.” It means talking them out of a property when you know there’s a better one out there. It means putting their future ahead of your commission. I’m not looking for the sale. I’m looking to build a relationship that lasts long after the keys are handed over. Nothing should ever feel forced. No pressure. No pushing. No